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Case Study
ŠKODA CHALLENGE 2024 Event in Cádiz
ŠKODA CHALLENGE 2024 – AN INTERNATIONAL AUTOMOTIVE EXCELLENCE EVENT AT VALENTÍN SANCTI PETRI
From September 26 to 29, 2024, the Valentín Sancti Petri Convention Center hosted the 13th edition of the prestigious Škoda International Challenge, a competition that brought together over 200 professionals from 29 countries. For four days, the best technicians, advisors, and experts from the global Škoda network competed in high-level technical and commercial challenges, showcasing their skills and passion for excellence in automotive service.
A top-level professional experience that established the Convention Center as a benchmark venue for large-scale international events.
The Context
The Škoda Challenge is a global initiative that rewards the talent and knowledge of the best employees from the Škoda network worldwide. Each year, after passing national qualifiers, the finalists face off in a grand international final.
The 2024 edition marked a milestone as it was held in Spain for the first time, choosing Chiclana de la Frontera as the venue—a strategic destination combining connectivity, hospitality, and excellence in facilities.
The attractive setting of the Valentin Sancti Petri hotel, next to La Barrosa Beach and equipped with a state-of-the-art convention center, provided the perfect backdrop to host this competition where knowledge, technology, and teamwork took center stage.
The Ideal Place
The Valentín Sancti Petri Convention Center was chosen as the venue for its capacity, infrastructure, and location.
Highlights:
- More than 2,800 m² of event space, with modular rooms and a plenary hall for up to 1,200 people.
- Located just meters from the sea, with easy access from airports and urban centers.
- Integrated accommodation and services within the same complex, allowing for a seamless experience for organizers and attendees.
- Perfect logistics for simultaneous competitions, exhibition areas, ceremonies, and social experiences in a single venue.
- Flexible spaces to set up practical tests with vehicles, brand showcases, and car simulators.
The Result
A Unique Event in Cádiz at the Finest Convention Center Valentín Sancti Petri
Over 200 participants from 29 countries competed in 12 professional categories.
Representatives from Spain, Estonia, Slovakia, Germany, Mexico, and more competed in service, diagnostics, sales, and parts challenges.
Participation of Spanish finalists.
Over 1,000 m² of exhibition space for tests, challenges, and simulations.
Parallel activities, networking, training sessions, and closing event celebration.
Positive impact on social media, Škoda brand media, and international outlets.
Škoda strengthened its brand image focused on talent, precision, and customer commitment.
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